Due to a new branding and awareness campaign, Washington's Lottery was expecting increased interest among new players. For those who may have had trepidation about learning how to play, the Lottery wanted to provide an approachable interactive experience that would educate visitors and provide the opportunity to simulate play from the comfort of their computers and without risking any money. Our team defined the user experience, developed a complete script and storyboards and began casting of the primary talent, before the project was placed on indefinite hold.

Screen tests

Sample storyboards